Google Ads · Paid Search, Measurement & Internal Tooling
michelcunill1@gmail.com · +58 424 152 0466
Caracas, Venezuela · remote, US EST hours
I run paid search for a Chicago agency's client book: fintech, SaaS, and events accounts across Search, Display, and Performance Max. I own conversion tracking end to end, and I built the internal tools the team uses to manage the book.
My book
The full agency book I work inside
Jun 2025 → Jun 2026, the window I was there. Spend +9%, conversions +46%. This is a team result across the whole agency book, not mine alone. Cleaner conversion tracking was a real contributor, which is the part I can speak to directly.
Multi-account reporting platform · 2025
Syncs every account under the agency's manager accounts every 20 minutes, keeping ~400 days of history: cross-account comparison, spend pacing, asset search, map view of location targeting. Read-only by design, so a bug can't touch live ad data. Answers "which accounts are pacing badly" in one screen instead of 100. TypeScript, Postgres, React.
Paid search automation suite · 2026
Sweeps live ads and probes every destination URL and sitelink, drafts campaigns from a client's website, and finds both out-of-area searches and negatives blocking wanted traffic. Flags a URL only after it fails twice, so blips don't cry wolf, then proposes a fix rather than editing the account. Nothing applies itself. The host that scrapes client sites never holds Ads credentials. Python, FastAPI, Postgres, 276 offline tests.
Both LLM-assisted, both in production, both used by managers other than me. The suite reads the reporting platform through a documented contract, so neither reaches into the other's internals.